Campaign
Strategy
Objective:
Following Alyssa Thomas' re-signing, the goal was to showcase the impact she made in just one season with the Mercury while reinforcing her status as one of the league's premier players. The campaign celebrated a historic year that included a third-place MVP finish, All-WNBA First Team honors, and WNBA All-Defensive First Team recognition, positioning her as a foundational piece of the franchise's future.
Alyssa Thomas
✳︎
Free Agency
✳︎
2026
✳︎
Alyssa Thomas ✳︎ Free Agency ✳︎ 2026 ✳︎
In this campaign, we featured a diverse mix of content tailored to different platforms and audience behaviors. Through graphics, photography, trend-driven content, cinematic highlights, vertical edits, quote graphics, and doodles, each asset played a distinct role in maximizing reach, engagement, and audience connection throughout the campaign.
