Objective:

• As the Phoenix Mercury entered their 30th season, we reimagined the franchise's original 1997 uniform through a modern lens. The objective was to honor the players that built the Mercury legacy while positioning the organization for its next era.

  Through this launch, we connected three decades of franchise history, using the uniform as a storytelling device to celebrate the past, reinforce the present, and generate excitement for the future of Mercury Basketball.

Results:

• 69+ Posts

• 2.81M+ Impressions