Objective:

• Craft a high-energy brand campaign that drives consistent momentum around her All First-Team case. Utilize visual content showcasing her production and how it stacks against current top WNBA players. 

• Player Testimonials: let her teammates tell the story of what it’s like to play with and against her. This endorsement will support her WNBA First-Team selection 

• Leverage Comms/Basketball Analytics department to create a cohesive campaign that educates the national panel of sportswriters and broadcasters who cover the league to vote for Satou. 

Results:

• 260K Impressions over 18 posts across platforms.