Strategy:

• I reshaped the channel strategy around YouTube-specific audience behavior. This included reworking titles and thumbnails to move beyond traditional sports-social conventions and create stronger reasons to click, while developing a more consistent voice across the channel.

  The goal was to make the packaging feel native to YouTube while ensuring the content itself delivered on the expectations set by the title and thumbnail.

Results:

• 128% subscriber growth in 3 years.

• 4,600 → 10,500