I’m a social and content strategist with experience driving audience growth, brand storytelling, through high-impact social content. Specializing in developing and executing data-informed, cross-platform content strategies that increases engagement and strengthens brand presence.

Currently, I lead cross-platform social media strategy, daily content publishing, and digital storytelling for the Phoenix Mercury across all major social and video platforms. Day-to-day I manage content operations, real-time coverage, performance reporting, and campaign execution while collaborating cross-functionally with Brand, Creative, Video, Marketing, Partnerships, Communications, and Basketball Operations with a dedicated focus on brand awareness, brand revenue, and audience growth.